Governance, Ethics & Editorial Standards

At The Manse Clinic, our commitment to integrity extends beyond clinical care.
We believe that transparency, ethical communication and responsible representation are essential to protecting our patients, our team and our community.
This page outlines the principles and policies that guide how we publish information, how we handle feedback, and how we uphold the highest standards across every aspect of our organisation.

1. Publishing Principles

Our content — whether published on our website, social channels or educational materials — is created to support our patients in making informed, ethical and safe decisions about aesthetic care.

We publish content that is:

  • Evidence-informed: Based on current best practice, clinical expertise and regulatory guidance.

  • Patient-centred: Designed to educate, clarify and empower.

  • Compliant: Aligned with AHPRA, TGA and Australian advertising regulations, including the avoidance of prohibited terminology.

  • Clear and accessible: Free from exaggeration, false claims or sensationalism.

  • Respectful and responsible: We avoid glamorisation, coercion, unrealistic expectations, or content that may negatively impact vulnerable individuals.

Who we write for:
Individuals considering aesthetic care, existing patients of The Manse Clinic, and members of the public seeking trustworthy information about our philosophy, practitioners and services.

Why we publish:
To promote transparency, safety and long-term, ethical aesthetic care.

2. Ownership & Funding

The Manse Clinic is privately owned by its founder, Dr Naomi McCullum.


We do not receive external funding, grants, sponsorships or advertising revenue that influence our editorial or clinical content.

All educational material is created internally, and no third parties have editorial control or influence over the information we publish.

3. Actionable Feedback Policy

We welcome constructive feedback from patients and the public, and view it as an essential part of continuous improvement.

How to provide feedback:
Feedback can be submitted via our contact form, email or through formal patient experience pathways within our clinic.

How we respond:

  • All feedback is reviewed by our management team.

  • Clinical or safety-related matters are escalated to senior practitioners.

  • We aim to acknowledge all feedback within 2–5 business days.

  • Where appropriate, we implement process improvements and update content to ensure accuracy and clarity.

Transparency and responsiveness are core to our culture.

4. Corrections Policy

Accuracy is essential.
If any content published by The Manse Clinic is identified as incomplete, outdated or unclear, we will:

  1. Review the content promptly

  2. Update or correct it to ensure compliance and accuracy

  3. Note the correction where appropriate

  4. Implement process changes to reduce recurrence

We do not delete errors quietly; we correct them clearly and responsibly.

5. Ethics Policy

The Manse Clinic upholds high ethical standards across clinical care, communication and workplace culture.

Our ethical commitments include:

  • Prioritising safety over commercial considerations

  • Transparent financial consent and realistic expectations

  • No incentivised marketing or pressure-based messaging

  • Respectful, inclusive, non-judgmental care

  • Protecting patient confidentiality and dignity

  • Ensuring our team meets professional and regulatory obligations

  • Maintaining boundaries, professionalism and integrity in all interactions

We believe aesthetics should enhance confidence, not exploit vulnerability.

6. Diversity in Editorial Content

The Manse Clinic is committed to representing beauty, ageing and skin health in a way that is inclusive and respectful.

Our editorial content aims to:

  • Reflect diversity across age, background, skin type and identity

  • Avoid stereotypes and narrow beauty ideals

  • Promote education and empowerment rather than comparison

  • Support healthy perspectives around self-image and aesthetic choices

We do not publish content that marginalises, excludes or stigmatises.

7. Diversity & Inclusion in Staffing

We are committed to building a workplace that reflects diversity across our communities.

Our staffing policies include:

  • Equal opportunity hiring practices

  • A zero-tolerance approach to discrimination or harassment

  • Inclusive leadership and internal development pathways

  • Fair treatment, respect and psychological safety for all team members

  • Recruitment based on skill, character and alignment with our values, not background or identity

We believe a diverse team strengthens our culture, our care and our impact.

8. Ongoing Commitment

This page reflects our values and operational standards.
We review and update these principles regularly to ensure they remain aligned with clinical best practice, regulatory requirements and our commitment to ethical care.

If you have feedback regarding any of these policies, please contact our team — we are always evolving. Please contact us on info@themanseclinic.com.au