Interview with Dr Naomi

What attracted you to the cosmetic industry? What has been your experience?

I was not the most beautiful and saw the value in beauty  and wanted to be more beautiful. 

In Australia, qualifications seem to differ amongst cosmetic surgeons and medical practitioners. What qualifications do you currently have?

I graduated from medicine and am a Fellow of 2 Medical Cosmetic Colleges, Cosmetic Physicians College of Australasia and Australasian College of Aesthetic Medicine

In your opinion, what makes a good cosmetic surgeon?

Caring for the patient, caring to be as safe as possible, caring about the outcomes

How long have you been running the Manse clinic?

Since 2016

What are the procedures you specialise in?

I run the business side and work in clinical only to maintain my registration

What treatments are most popular at your clinic?

Injectables, threads and energy based devices

How often would you advise having these treatments?

Depends where you start and where you want to end up, aesthetically

It seems there is an increasing interest amongst people for cosmetic treatments but affordability is a problem. Do you offer affordable payment options or services such as Afterpay?

Not yet

I read a statistic that Australians are now spending more than Americans on cosmetic surgery, and that we are now the country with the most cosmetic surgery operations per capita. Have you noticed an increased demand in your clinics over the years that you’ve been operating?

Yes

Do you believe this is because it is now much more socially acceptable to dabble in cosmetic surgery?

I don’t know. Probably

Instagram has become a popular platform for plastic surgeons and cosmetic surgeons to advertise themselves and their services online. What do you think about this? Do you think this has changed the industry in any way?

I was a content creator for many years before Instagram took off. It’s just another platform for  having a relationship with the public for me. Cosmetic doctors had multiple types of platforms before Instagram.

When you look at it objectively, it’s just one marketing channel. A very popular one.

Do you think your business has enjoyed any direct benefit from marketing via social media channels such as Instagram?

Yes. I started creating content with the intention to help patients by sharing information to help them make decisions.

Do you think there is a link between social media and the desire to get cosmetic surgery?

I assume so. If I see something on SM that inspires me and that I think I would benefit from, I want it. This includes cosmetic treatments I see.

Some clinics use ‘ambassador programs’ to generate business via channels such as Instagram as an exchange of treatments for exposure. What do you think about this? Is this illegal?

This is very commonly requested in our industry to most providers.

How old are the majority of your clientele? Are you seeing younger girls seeking treatments?

We see a lot of girls in their 20s

How do you treat girls seeking treatment under the age of 18? Is there a cooling off period? I also heard that in some cases, they should be referred to a psychologist for an examination of self-esteem/poor body image issues. What do you think about this?

We don’t see under 18s for injectables

What would be your message to young girls seeking these treatments?

What would be your message to young girls seeking these treatments?

My rule is, if you’re coming to my clinic (which you can once you’re 18), you just have to be happy with what you already have. If you want to change it, plan for that, find out the risks etc,  but be happy at every stage of the journey. Never be unhappy with you appearance. There’s no point.

I’ve read that the regulation of plastic surgery in Australia differs from the regulation of cosmetic procedures such as botox and dermal fillers. What do you think about this? Do you think we need more rigid, uniform regulations?

There are regulations ranging from excellent to stupid to dangerous in Australia. Every regulation needs to be argued on its own merit.

How do you regulate your clinics? Are all the procedures administered by a medical doctor or can registered nurses administer the treatments? How many professionals are in the room?

Ours is a doctor only clinic (other than my husband who is a nurse and practice manager).

How do you conduct your consultations? Is there an option for phone call or ‘skype’ consultations?

We believe in the highest quality of medical practice and that is in-person consultation, examinatino and treatment.

Apparently in Britain, 1 in 4 undergoing cosmetic surgery did not consider their doctor’s qualifications. Do you provide this information to potential clients at their consultations? What qualifications must your medical/health practitioners have, and are they all registered under National Law?

Our doctors must be registered with AHPRA.

Do you always take into account a potential client’s medical history?

Of course. We are medical practitioners, that is our job.

Have there been any complications with the procedures offered in your clinics? If so, how were these handled? Are patients fully aware of the risks involved?

Complications are a risk with every medical procedure, and we perform high numbers of procedures in our clinic. Yes it is protocol to obtain informed consent where the risks are discussed with the patient prior to them consenting to the procedure for all procedures at the clinic.

What results do you aim to provide for your patients? Do you find that a lot of clients request similar looks, perhaps based off celebrities or other influencers online? What are the trends?

There is such a variety of what people want, It’s very individual.

Psychologically, how much of a difference can cosmetic treatment make to a patient?

The difference would blow your mind!

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